OUR GOAL:
Treat our consultants and clients the way we would like others to treat us — we are honest, stay true to our word, and work in the best interest of our clients, consultants, and candidates. Many say they work this way, but few actually do. We are a company that does. Additionally, we bring joy to the world of IT staffing and IT recruiting by making the hiring experience memorable, fun, and different.
OUR MISSION:
Find and provide the best talent for clients and excellent career opportunities for consultants and candidates — whom we treat as part of our team. Interested in joining our team? Check out the opportunity below and apply today!
Reference: 429154
The Digital Campaign Consultant in this contract-to-hire role works with digital marketing, cross-functional business teams and outside vendors to execute effective, relevant, and measurable email and digital marketing campaigns. They will play a role in project management for many digital marketing projects.
Key Accountabilities:
- Responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our customers across all digital channels.
- As part of the Enterprise Digital Marketing team focused on supporting digital marketing campaigns across the Enterprise, the role will report to the Manager, Digital Marketing & eCommerce.
- Understand business objectives and recommend campaign and tactical approaches in the digital channel
- Work with all stakeholders to execute campaign work to support business objectives
- Project management and ability to manage vendor/agency relationship on a day-to-day basis for digital marketing tactics such as email, marketing automation, SEO/SEM, social media, programmatic, and display advertising
- Executes on digital marketing programs to drive lead generation and revenue in support of business objectives.
- Manages and executes multi-channel digital campaigns including, email, SEO/SEM, social media, programmatic and native advertising.
- Identifies trends and insights through campaign KPIs to optimize spend and campaign performance.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Collaborates with internal cross functional teams and vendor partners to achieve desired results.
- Execute and report on approved campaign tactics including, but not limited to:
- Paid search and paid social accounts
- Emails and marketing automation platforms
- Update content in CMS for website updates
- Pull reports and build dashboards in analytics tool
- Use project management tools to document project work
- Analyze campaign results and provide regular reporting and actionable recommendations for improved performance
- Proactively work with Site Operations teams to update templates, host content and landing pages and to ensure recommended web practices are followed.
- Produces various weekly or monthly reports that analyze and report on email marketing performance and effectiveness. Draws conclusions and develops recommendations for improvement
- Follow all SOPs set by Site Operations and contribute to creation of new and/or optimization of current processes based on technology and/or business needs
A positive, customer service oriented, and problem-solving attitude is a must for this role.
Qualifications:
- 2 – 5 years of digital marketing experience, either in-house or at an agency/consultancy
- Bachelor’s degree in related field, or equivalent work experience, preferred.
- 3+ years’ experience in related field, preferred.
- Experience with Salesforce Marketing Cloud, Pardot and Sales Cloud is preferred.
- Proven experience executing email communications through a marketing automation platform is required
- Basic understanding of HTML, CSS and Amp script
- Strong critical thinking and creative problem-solving ability
- Analytically driven, with the ability to understand and report on email marketing metrics
- Basic Photoshop and Dreamweaver experience preferred
- Hands on experience with web content management systems required
- Solid project management and inter-departmental coordination skills
- Strong verbal and communications skills
- Highly motivated with ability to adapt to change
What is expected of you and others at this level
- Strong understanding of digital marketing principles, lead generation in B2B/B2C, audience segmentation, and various channels for digital marketing
- Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
- May contribute to the development of policies and procedures
- Works on complex projects of large scope
- Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with organization objectives
- Completes work independently with general guidance on new projects
- Work reviewed for purpose of meeting objectives
- Ability to multi-task, work efficiently in a high-paced environment
Client does not provide sponsorship for this opening. Candidates must now and in the future be legally eligible to work in the US for any employer.
ABOUT REVEL IT:
Revel IT (formerly known as Fast Switch) is one of the fastest-growing, privately held, IT Staffing companies in the nation. Our client base includes 32% of the Fortune 25. We have major offices in Dublin, OH, Phoenix, AZ, Los Angeles, CA, and Austin, TX and are rapidly expanding into new markets from coast to coast.
WHY REVEL IT:
- In addition to standard health and 401k benefits, we offer referral bonuses and training/continuing education opportunities.
- 5-year client retention: 99%
- No. 1 supplier with customers: 53%
- Top 3 supplier with customers: 77%
- Consultant retention: 94%
We do our jobs in a way that brings delight every day to our clients and the people who work with us. Life is simply too short to grind through every day as a small cog in a huge recruiting machine. As a young and high energy company, we aim to help consultants and candidates land fulfilling jobs that offer real career growth.